The Wrigley company due to consumer complaints exempts from sales in Russia a new chewing gum Five stops and an advertising campaign to promote this product. About it RIA Novosti said the head of corporate Affairs Wrigley in Russia Nadezhda Lobacheva.
"Company Wrigley has decided to stop the action "Truth or dare", the production of promotional goods at factory Wrigley, as well as promotional activity for the campaign after began to receive the first complaints from consumers a few weeks ago," said Lobacheva. According to her, the new product will be replaced with the usual.
As explained Lobacheva, the advertising campaign "Truth or dare" for two months, began in January of 2017 at the brand Five. Consumers were offered more than 900 different jobs and issues. According to the company, the goal of this game is to "get positive emotions and impressions with friends from joint assignments and answers to questions".
She also noted that the job of an advertising campaign was developed before the advent of "disturbing context in Russia," because of which consumers are ambivalent towards them.
According to a representative of Wrigley , the company never wanted, "her products were associated with calls to unsafe behavior." Besides, she added, in the areas of information brand Five contained information that calls for mindful behavior in performing tasks.
In some regions of Russia — Sakhalin, Krasnodar region, Orenburg — checks of stores for the presence of chewing gum "Five" Wrigley. Manufacturers offered buyers to play a game of "Truth or dare". On the wrapper the specified task, the report of which had to be published in social networks under the hashtag #5правдаилидействие. Among the tasks, in particular, there was a proposal to climb to the highest point in a public place and take a selfie or think about what you need to do before you die.
American Wrigley company — manufacturer of chewing gum and confectionery products. The headquarters is located in Chicago. In 2007, Wrigley acquired the factory and the brand "Korkunov". In 2008, the Mars Corporation agreed takeover of Wrigley. The amount of the transaction amounted to $ 23 billion.
CEO of Amazon Jeff Bezos became the richest man in the world. As the findings of Forbes Real Time published on 27 July, the size of his state reached 90.5 billion dollars. That's 500 million more than Microsoft founder bill gates.
"AvtoVAZ" has increased the volume of export sales of vehicles by 76 percent in six months. It is noted that this growth is associated with an increase in SKD Assembly of cars in Kazakhstan and the start of sales of models Lada Vesta in some foreign markets. Last year, AVTOVAZ has exported about 20 thousand cars.
The Shell group is ready to fulfill its obligations under Russian projects, including "Northern stream-2". However, the company is forced to consider the extension of sanctions from the United States. This was stated by chief Executive officer of Shell Ben van beurden. He noted that it is unclear what impact the sanctions.
"United Russia" will prepare and submit by October a series of reports that describe the country's development plans until 2030. Priorities of the party while working on the programme would, inter alia, the increase in transfers to the regions, improving the level and quality of life, road construction.
The house of representatives of the U.S. Congress voted to allocate $ 1.6 billion from the budget for the construction of a wall along the border with Mexico. The law "On allocations to the Ministry of defense" was supported by 230 members of the house of representatives. He spoke against 196 members of Congress.
Washington gave the agrément for the appointment of Deputy Minister of foreign Affairs of Russia Anatoly Antonov, Russian Ambassador to the United States. On Friday, July 28, the newspaper "Izvestia". According to "Izvestia", Washington agreed to issue the approval after the meeting, Deputy foreign Minister Sergei Ryabkov and us assistant Secretary of state Thomas Shannon.