• Wrigley will be removed from sale which caused complaints of gum

  • The Wrigley company due to consumer complaints exempts from sales in Russia a new chewing gum Five stops and an advertising campaign to promote this product. About it RIA Novosti said the head of corporate Affairs Wrigley in Russia Nadezhda Lobacheva.

    "Company Wrigley has decided to stop the action "Truth or dare", the production of promotional goods at factory Wrigley, as well as promotional activity for the campaign after began to receive the first complaints from consumers a few weeks ago," said Lobacheva. According to her, the new product will be replaced with the usual.

    As explained Lobacheva, the advertising campaign "Truth or dare" for two months, began in January of 2017 at the brand Five. Consumers were offered more than 900 different jobs and issues. According to the company, the goal of this game is to "get positive emotions and impressions with friends from joint assignments and answers to questions".

    She also noted that the job of an advertising campaign was developed before the advent of "disturbing context in Russia," because of which consumers are ambivalent towards them.

    According to a representative of Wrigley , the company never wanted, "her products were associated with calls to unsafe behavior." Besides, she added, in the areas of information brand Five contained information that calls for mindful behavior in performing tasks.

    In some regions of Russia — Sakhalin, Krasnodar region, Orenburg — checks of stores for the presence of chewing gum "Five" Wrigley. Manufacturers offered buyers to play a game of "Truth or dare". On the wrapper the specified task, the report of which had to be published in social networks under the hashtag #5правдаилидействие. Among the tasks, in particular, there was a proposal to climb to the highest point in a public place and take a selfie or think about what you need to do before you die.

    American Wrigley company — manufacturer of chewing gum and confectionery products. The headquarters is located in Chicago. In 2007, Wrigley acquired the factory and the brand "Korkunov". In 2008, the Mars Corporation agreed takeover of Wrigley. The amount of the transaction amounted to $ 23 billion.


More news in the same category:

    • Img
    • 8:38 pm on Thursday 30th March 2017  /  Бизнес
      MGTS has banned the advertisement on the telephone without the subscriber's consent

      The Moscow management FAS has ordered Moscow city telephone network (MGTS) to stop spreading the phone is without the consent of the subscribers. On the decision of Antimonopoly service reports video News Service. Previously illegal was recognized is sent to SSA by mail and invoices.

    • Img
    • 8:37 pm on Thursday 30th March 2017  /  Бизнес
      Shareholders approved the decision to rename Vimpelcom Ltd. in Veon

      Shareholders Of Vimpelcom Ltd. at the EGM held on Thursday, approved the renaming of the holding in Veon. Thus, from March 31 Depositary receipts of the company will be traded on the NASDAQ under a new Ticker. The Russian company "VimpelCom" rebranding is not affected.

    • Img
    • 6:32 pm on Thursday 30th March 2017  /  Бизнес
      The FAS declared the beginning of investigation against mobile operators

      The Federal Antimonopoly service (FAS) announced the initiation of antitrust investigations against Telecom operators for installation of roaming prices. This was stated by Deputy Minister Anatoly Golomolzin. You will analyze interactions between operators and measures for the reduction of tariffs.

More Global News:

    • Img
    • 9:22 pm on Thursday 30th March 2017  /  Из жизни
      The Chinese threw the sleeping kangaroo the stones for the great shot

      In the zoo of the Chinese district, Yangzhou visitor threw in a sleeping kangaroo a few stones to capture them in the jump. Other visitors of the institution tried to stop the man, whose name is unknown, but it refused to recognize that mistreating the animals.

    • Img
    • 9:04 pm on Thursday 30th March 2017  /  Из жизни
      In the UK ran away from the clinic "Botox bandit"

      Don't want to pay for the performed procedure, the patient's cosmetic clinic Wells Clinic in the British Ashford, escaped from the facility. Doctor Michael Sheill introduced the girl Botox and increased upper lip with filler. The client lied to the medical staff and retreated, the loss of medical facilities amounted to £ 500.

    • Img
    • 9:04 pm on Thursday 30th March 2017  /  Силовые структуры
      Attacked a Bank employee with an axe Voronezh janitor went on trial

      In Voronezh have finished investigating a criminal case against the 60-year-old local janitor, attacked with an ax at a Bank employee, dissatisfied with his work on snow cleaning. 20 January, he was cleared of snow and ice from the territory of Sberbank. The girl confronted him with claims he hit her with an axe on the head.

comments powered by Disqus