The Wrigley company due to consumer complaints exempts from sales in Russia a new chewing gum Five stops and an advertising campaign to promote this product. About it RIA Novosti said the head of corporate Affairs Wrigley in Russia Nadezhda Lobacheva.
"Company Wrigley has decided to stop the action "Truth or dare", the production of promotional goods at factory Wrigley, as well as promotional activity for the campaign after began to receive the first complaints from consumers a few weeks ago," said Lobacheva. According to her, the new product will be replaced with the usual.
As explained Lobacheva, the advertising campaign "Truth or dare" for two months, began in January of 2017 at the brand Five. Consumers were offered more than 900 different jobs and issues. According to the company, the goal of this game is to "get positive emotions and impressions with friends from joint assignments and answers to questions".
She also noted that the job of an advertising campaign was developed before the advent of "disturbing context in Russia," because of which consumers are ambivalent towards them.
According to a representative of Wrigley , the company never wanted, "her products were associated with calls to unsafe behavior." Besides, she added, in the areas of information brand Five contained information that calls for mindful behavior in performing tasks.
In some regions of Russia — Sakhalin, Krasnodar region, Orenburg — checks of stores for the presence of chewing gum "Five" Wrigley. Manufacturers offered buyers to play a game of "Truth or dare". On the wrapper the specified task, the report of which had to be published in social networks under the hashtag #5правдаилидействие. Among the tasks, in particular, there was a proposal to climb to the highest point in a public place and take a selfie or think about what you need to do before you die.
American Wrigley company — manufacturer of chewing gum and confectionery products. The headquarters is located in Chicago. In 2007, Wrigley acquired the factory and the brand "Korkunov". In 2008, the Mars Corporation agreed takeover of Wrigley. The amount of the transaction amounted to $ 23 billion.
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