The Committee of state Duma for culture introduced the bill forbidding to interrupt the screening of films on TV for the sake of advertising. About this newspaper "Izvestia".
Among the initiators of the law — the Director Stanislav Govorukhin and actress Elena Drapeko. According to deputies, it is necessary to forbid "to tear the fabric of the films advertising". The bill also restricts the duration of commercials to two minutes instead of four.
"When the film is taken into account and the emotional state of the audience. Therefore, when suddenly in the middle of the dramatic narrative TV channels put cheerful "reklamace", it looks like the sculpture of Venus de Milo put Pinocchio's nose," said Drapeko.
The state Duma Committee on information policy, information technologies and communications said that the bill could lead to negative economic consequences for the state TV channels and the Federal budget.