"Aeroflot" has summed up the results of a large-scale crowdsourcing project on the choice of names for the characters of the children's in-flight magazine "Aeroflot. Young traveler." This is stated in a press release from the airline, available "Ribbon.ru".
According to the survey, which was attended by about three thousand people, the regular characters of the log will be named: the Pilot — the Amur tiger — Amur (37 percent), the Stewardess — the Amur leopard — LEU (34% of the votes).
Passengers could visit a specially crafted website www.aeroflotkids.ru and to vote for the names of future leading characters — the rarest representatives of the far Eastern fauna in the period from 24 to 31 October 2016.
"Aeroflot" has chosen as the heroes of the journal "Aeroflot. Young traveler" Amur tiger and far Eastern leopard is not accidental. Thus, the airline expressed support for the efforts to rescue from the brink of extinction animals.
The Amur leopard is the rarest representative of the big cat in the world. Currently, the subspecies is critically endangered in the Red data book of the Russian Federation and red list of the International Union for conservation of nature. In the world there are more than 80 species, most of which lives in Russia.
The Amur tiger is one of the smallest tiger subspecies, the most Northern tiger. Also listed in the Red list of the International Union for conservation of nature and the Red book of the Russian Federation. There are a little over 520 individuals.
The airline reminded that Russia has made great efforts to save the Amur tiger and far Eastern leopard. The study, protection and monitoring of tigers engaged in "the Centre "Amur tiger", established by the Russian geographical society on the initiative of the President of Russia Vladimir Putin in 2013. Work to preserve the rarest big cat in the world leads to Autonomous non-commercial organization "far East leopards".
"Aeroflot" and its subsidiary company have rich experience in conducting information campaigns to attract public attention to the problem of preservation of the Amur tiger and far Eastern leopard. These images were used as part of the livery of the aircraft of the group "Aeroflot".
"Aeroflot" is widely practiced crowdsourcing — modern technology to attract the creative forces of society to the solution of business problems. This technology tenders have been held and research aimed at finding new solutions to improve airline services. In particular, one study was aimed at identifying the most attractive options menu catering.
"Aeroflot" — the largest Russian air carrier, member of the global airline Alliance SkyTeam. In 2015, Aeroflot carried 26.1 million people, and taking into account the airlines of Aeroflot group's 39.4 million.